AXA brand and attitudes
AXA has redefined its global brand positioning to turn it into a powerful lever of differentiation, of internal motivation and of dedication to its clients.
Our goal is to become the preferred company in our industry. Three key attitudes that guide our daily action and our commitment to clients are:
Available
We are there when our customers need us and we listen to them, truly.
Attentive
We treat our customers with empathy and consideration, provide personalised advice along their lives, and reward their loyalty.
Reliable
We say what we do and we do what we say, we deliver and keep our customers informed, so that they can trust us.
To earn and preserve client preference, AXA is committed to responding to client needs with tangible proof via its products, the quality of its service and its capacity to innovate.
AXA measures the satisfaction of its clients twice a year, in more than 30 countries. Customer satisfaction went from 72% in 2005 to more than 80% in 2008.